What is myGallerist?
The myGallerist project is an app for iPhone, iPad and Android. It is supported by the Marketing Workspace website - where artwork is uploaded and managed for the app and where other really useful, old-school marketing tasks are performed. And you don't need to own a smartphone to have artwork on the app. What makes myGallerist unique is its straightforward simplicity making it painless and easy for collectors, art professionals and others to find artwork they’ll enjoy and respond to.
How myGallerist was conceived
The myGallerist project had its genesis in discussions among artists from all over the world about a core issue in the art world: Creating awareness of one’s art through the gallery system - dominant to this day for hundreds of years - is limited and insular. And discovering art through the Internet tends to be too overwhelming and indiscriminate.
The question was, “Is there a better way to bring the work of artists to the attention of important connections: collectors, critical writers, art dealers and museum curators – without the media-driven exclusivity of the gallery system or the commercial taint and mind-numbing endlessness of the Internet?”
Then in the summer of 2010 the idea struck: Why not, through recent leaps in mobile technology, have the work automatically come to these important connections with a continual stream of extraordinarily inspired but curated artworks of emerging artists from all over world – right onto the smartphones and tablets and in the pockets of these very people we were trying to reach?
Artists could have access but these folks, we were hoping to reach out to, could and should have control to that access.
In fact, collectors, critical writers and museum curators often go to great lengths fending off unwanted solicitations. The myGallerist project is an idea that’s designed to radically change the way creative people get connected to those who may acquire their work or facilitate their careers. But we wanted an open system that respects everyone’s privacy and individual tastes in art and avoids the barrage of unwelcomed choices the Internet can too often present.
This is how the myGallerist project began. It was launched a year later with the help of tech experts from the UK, Poland, India and the US – coordinated by a gallery director whose 12 years in NYC’s Chelsea art district provided the grounding to insure the project’s practical design, functionality and usefulness.
Above all the myGallerist project is art-centric. Meaning, it is not connected to any organization nor is it about a particular aesthetic or genre of art. It is a tool for artists and artists’ representatives to always have a portfolio in their pocket and to assist in their efforts to amplify awareness of their artwork – each in their own particular way. And it is a tool for app users, who consider art an essential aspect of their lives, to discover new art and help them more precisely fine-tune and enjoy their experience doing so.